The Bayview Group Brand Guide

Welcome to The Bay View Group Brand Guide brand guide. Please refer to this guide when using our brand elements including logos and colors. For approvals or additional permissions to use our brand assets, please contact marketing@bayviewtrucks.com

Logos

The red and black logos for each of our companies are the primary and preferred logo. This version of our logo should be used in most cases, when possible.

For dark backgrounds, please use our alternate logo options (all white, all black or all red).

Always allow ample spacing around our logos. Tip: use the width of the 3 lines in our logo, or the height of the letters to measure the space.

The Bayview Group, Bayview Kenworth, and Bayview Kubota logos are available for download as PNGs.

If you request a different format, please contact marketing@bayviewtrucks.com.

By downloading these assets, you agree to follow guidelines for their use.

  • The Bayview Group Brand Guide
  • The Bayview Group Brand Guide
  • The Bayview Group Brand Guide
  • The Bayview Group Brand Guide
  • The Bayview Group Brand Guide
  • The Bayview Group Brand Guide

Colors

  • Primary Color Palette

    Bayview's primary colors include black and red. Red should be used in design elements or text that needs attention or emphasis.

    •  Pantone Black #000000
    •  The Bayview Group #941100
    •  Kenworth: #DF002B
    •  Kubota: #DC4405

  • Secondary Colors

    The colors in Bavyiew's secondary palette can be used for additional design elements and in certain cases, text. If you'd like to use other colors with a Bayview branded project, please contact marketing@bayviewtrucks.com

    •  Pantone Cool Gray 8 C (#888B8D)
    •  Pantone Cool Gray 3 C (#C8C9C7)
    •  Pantone Warm Gray 8 C (#8C8279)
    •  Pantone Warm Gray 3 C (#BFB8AF)
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